Is BUY LOCAL, just a catch phrase or are there tangible reason why we should. Last writing, I generalized, this writing lets drill into the reasons why we should buy local. Build community: casual encounters at local stores, they’re the ultimate social networking sites. Strengthen local economy: each dollar returns 3 times more money to the local economy then one spent at a chain and almost 50 times more than from an online mega-retailer. Character: Independent businesses help give your community its distinct personality. Get real value: surveys show, independent businesses beating their competition in overall customer satisfaction and often save money. Create Opportunities: independent businesses employ more people directly per dollar revenue. They are customers of local printers, accountants, farms, wholesalers, etc. Give back: small businesses donate more than twice as much per sales dollar to local non-profits, events, compared to big business. Catch phrase yes, tangible reasons definitely, BUY LOCAL!