Branding & Marketing
Logo
The logo for Downtown Visalians (DTV) brings forth the vibrancy of downtown, and has become a recognizable brand for our organization. When dealing with the media and other associations, our logo clearly denotes who we are and what we stand for.
Website
DTV Merchants may take advantage of our multifaceted website to advertise sales, highlight promotions, and engage in sponsorships. Opportunities to increase online exposure include:
- Announcing specials on a month-to-month basis or through a yearlong program.
- Participating in General Sponsorships by providing funds to sponsor an event or by funding other DTV promotions.
- Becoming a Premier Sponsor by committing to a three-year sponsorship to promote various activities and programs that enhance Downtown Visalia.
We salute our Premier Sponsors for understanding the importance of a vibrant downtown, and for supporting downtown as the “Heart” of the City. Deserving of special recognition within the website, Premier Sponsors are featured in a dedicated area on our home page.
Gift Check Program
Our Gift Checks have generated more than $100 million in revenue directly to the businesses of downtown with no cost to merchants who accept them. Participating merchants are listed in a brochure as well as on our website, providing great exposure while driving purchasing dollars to individual merchants.
Badge Program
This partnership between DTV and Visit Visalia is designed to promote downtown merchants to all who attend conventions or large meetings at the convention center. Merchants participating in our Badge Program are highlighted in attendee’s packets, and are free to choose what they would like to offer to convention attendees. Participating merchants also receive special decals to post on their windows, and are featured in a designated area on our website.
Media Exposure
DTV strives to give our members every opportunity to expose their name and type of business through print, radio, television, and social media. We continually showcase downtown in a fun way by holding various events and contests that gain media exposure for our merchants. In the summer of 2019, we launched “Out N Bout” social media blasts to engage an interactive audience. These social media blasts take place every Wednesday.
Associate Memberships
Associate Members support the downtown area while deriving the same benefits as any member whose business is located within the district. The Associate Membership Program is available to retail and service professionals, hospitals, and medical centers wishing to support the mission of Downtown who can provide a current City of Visalia Business License.
Customer Service
By sitting on numerous boards and actively protecting the interests of downtown Visalia’s merchants and property owners, Team DTV serves as eyes and ears for our members. We belong to multiple associations in order to add value our vibrant downtown and benefit our members and associate members.
In addition to providing all the branding and marketing opportunities listed above, Team DTV also hosts well-attended events that drive traffic downtown. Popular events include Hometown Heroes, Ag Fest, Find Tipper, and Holiday Open House, just to name a few. Team DTV produces more than 10 special events each year, and the Grand Daddy of them all is the Candy Cane Lane Parade.
DTV is a merchant-driven association. We provide advocacy for the silent voice trying to make a living. We give voice to our members when dealing with City, County and State government entities. We encourage our members to engage us. Let us be the source for answers and solutions.
To learn more about joining our programs, please contact DTV.
Beauty & Vibrancy
Downtown Visalians offers patrons diverse shopping, lively entertainment and fun dining experiences in the charming ambiance of historic Downtown Visalia.
Our downtown area is the “Heart” of the City. Creating and maintaining an inviting downtown can only be accomplished with the involvement of our downtown merchants and property owners. With the guidance of the Property Owners Association (POA), Downtown Visalians (DTV) works hard to ensure our downtown area remains safe, clean, and attractive with well-kept landscaping. The passion and pride that defines our community helps generate the beauty and vibrancy of our downtown.
Visit downtown to enjoy:
- Lights in the trees
- New landscaping
- Pedestrian safety
- Special events
- Entertainment venues
- Many types of services
- Fine dining to casual eats
- Varied stores for shopping
- Programs for enhanced shopping
Safety & Maintenance
Downtown Improvements
Downtown Visalia Property and Business Improvement District (PBID) provides improvements to properties within Mineral King to School and Conyer to Santa Fe.
Since 1998, PBID has contributed to the betterment of life in downtown Visalia through the collaborative efforts of its business and property owners, community leaders, and government. Our mutual commitment to the beauty and vibrancy of Downtown Visalia comes through loud and clear.
Through the efforts of DTV and POA, we replaced the less efficient watering system with drip irrigation, and re-landscaped the public areas. We regularly pressure wash problem areas and remove graffiti. The City removes graffiti from public property only, making our graffiti removal service essential to maintaining the beauty of private property within our district. This service responds within 48 hours to keep unsightly graffiti from defacing our quaint downtown areas.
PBID services provided:
- 24-hour security / 7 days per week
- Economic development & stimulus
- Graffiti removal within 48 hours
- Landscaping & irrigation
- Parking & streetscape
- Political advocacy
- Wash & maintain public areas
The appearance and cleanliness of downtown is a high priority. The safety and security of downtown patrons ranks at the top of our priority list.
Downtown Security
The security of the downtown area is of utmost importance to ensure the wellbeing of our patrons. Foot and bicycle patrols provided by OnSite Security cover the district to help reduce or eliminate the adverse effects of skateboarding and bicycle riding on the sidewalks, the visual effects of loitering and panhandling, and the occurrence of graffiti and litter in the area.
The bike patrol officers not only keep the central business district safe, but they also serve as ambassadors for downtown. The officers have garnered extensive knowledge of the restaurants, shopping and services found in the downtown area, and readily provide directions and helpful information to our patrons.
In addition, bike patrol officers carry a devise that logs their movements throughout the district. This system was put into place for the safety of the team, as well as to ensure proper patrolling of our district.
The Visalia Police Department Downtown Commercial Police Officer is actively involved in the Downtown area. This collaborative effort strengthens the overall effort of our team, while ensuring professionalism and excellence. The Downtown Commercial Police Officer adds another layer of protection by bringing an official voice to any concerns or problems that may arise.